One Termination Provision (Among Many) You Want in Your Distribution Agreement
Oct. 05, 2017In 2015 and 2016, AB InBev offered an “incentive program” for distributors. Generally, beer distributors are contractually required to spend a certain amount to advertise AB InBev beers each year. Under its incentive program, AB InBev offered to refund seventy-five percent (75%) of these marketing funds if AB InBev beers made up ninety-eight percent (98%) […]
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